About Us

Who We Are

SUGOPOP was born out of a passion for art toys and storytelling. We are an independent studio with a licensing agreement to bring the work of Mila Useche to life as designer toys. While Mila provides the original paintings and character concepts, our team develops, produces, and expands these designs into high-quality collectibles. Though she is our first featured artist, SUGOPOP is committed to collaborating with other creatives in the future to continue growing this playful universe.

Our Philosophy

At SUGOPOP, we believe toys can be more than decorations — they can be reminders of resilience, self-expression, and authenticity. Each figure we create carries its own personality and story, often rooted in the idea of returning to the inner child as a way of navigating modern challenges. Whether it’s breaking toxic cycles, embracing uncertainty, or honoring rebellion as a form of courage, our toys are designed to spark both joy and reflection. Limited-edition and thoughtfully crafted, every SUGOPOP release is a small work of art with a big heart.